Sweet Mel's
Sweet Mel’s is a local bar & grill renowned for their must-try burgers, prominently featured on Zagat’s Best Burgers in the USA. Taking inspiration from the restaurant’s eclectic blues memorabilia, century-old environment and Southern charm, the rebrand meshes the best of vintage/retro into its new identity. The patterns found on menus and wrapping paper are composed of early 20th-century illustrations and various labels, an homage to vinyl album stickers. Typography and copy-writing reference various Southern signage and slogans.
